Our View on the World

It's no secret the business and consumer worlds have collided. Some go as far as saying B2B is dead.
But we say trollop, the complex nature of making business decisions will always require a unique approach.

There is however an opportunity to connect with buyers like never before – and that's where we excel.

What We Are Saying

Digital as a Service: watch this space

As B2B marketers, we really need to keep on top of where technology is going. We have to be prepared for whatever curveball is thrown our way. Wearable technology hasn’t yet taken off as expected, but it’s inevitable. Smartwatches aren’t that affordable – or, dare we say it, stylish – just yet, but that’ll change. […]

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The iBeacon beckons

There’s a new marketing channel on the block that’s challenging for supremacy in the location-based marketing space. And it might just win. iBeacon micro-location technology could be every marketer’s dream, enabling right-time, right-place, right-customer delivery of exactly the right message to achieve exactly the right outcome. Currently, most location-based marketing uses GPS technology in conjunction […]

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10 reasons digital strategy is dead

Yes it’s another one of those “it’s dead” posts, but while I am not a fan of sensationalism, I do need to grab your attention. And do it quickly, given my top reason for believing that a digital marketing strategy is fast becoming surplus to requirements… 1. Online, we have a shorter attention span than […]

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