Our View on the World

It's no secret the business and consumer worlds have collided. Some go as far as saying B2B is dead.
But we say trollop, the complex nature of making business decisions will always require a unique approach.

There is however an opportunity to connect with buyers like never before – and that's where we excel.

What We Are Saying

6 reasons to adopt the Social Business…

…and 5 things to overcome. I was prompted to write this post by a conversation with a potential client recently. One of the more interesting remarks he made was that he felt that only about 10% of organisations really understand the value of the social business – and even less know how to go about […]

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Seven things event marketers can learn from OOW14

We tracked Oracle OpenWorld 2014 through the week on Social Media and this is what we learnt!           Tools used: Radian6 and Tweet Reach Keywords used: #OOW14, #OOW2014, #Openworld #Oracleopenworld Live streaming OOW: Make the event accessible to all through live streaming it. This will drive conversations and generate leads Larry Ellison speech: […]

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Are we minding our social manners?

If you were in a public place, minding your own business, and someone walked up to you out of nowhere, thrust a pamphlet in your face, no explanations, and insisted “read this”, then disappeared again as quickly as they’d come, what would you do? Well it might invoke a range of reactions, but I’m willing […]

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